APPETITE FOR LIFE
SØSTRENE GRENE – NEW FOOD COLLECTION
Enjoy the food you love as Danish retailer Søstrene Grene launches its first food collection. On Thursday 31 January 2019, you will be able to experience the new food collection in Søstrene Grene’s many stores including South Great Georges Street, Dublin 2, Dun Laoghaire, Blanchardstown, Limerick, Cork and Athlone.
Together with food lovers, a former Michelin chef and pioneers from the world of gastronomy, Søstrene Grene has developed a range of unique products that elegantly combine their love of honest food with quality, aesthetics and locally sourced raw ingredients.
The collection consists of a wide range of specialty products for use in simple but flavourful dishes that can be shared at the table. In addition, the sisters have created a palette of exciting organic baking mixes – both savoury and sweet. Anna and Clara have, of course, also designed kitchenware and accessories in the intimate and informal style favoured by the sisters.
Together with a former Michelin chef, Anna and Clara have developed a number of exciting and quite unique delicacies, available exclusively from Søstrene Grene. They include delicious vinaigrettes, tantalising syrups, pickled vegetables and rich mayonnaises.
You might like to try Søstrene Grene’s lemon mayonnaise with salted lemons from Morocco. The lemons have been cut in half and then preserved in salty brine in a cool, dark place for six months. They are now ready for use, as the salt has drawn out the bitter notes from the rind to produce a strongly aromatic flavour that is largely reminiscent of the wonderful scent of sun-ripened lemons.
Or the chilli mayonnaise with Piment d’Espelette, which is strongly flavoured but not too hot, despite the intense taste of chilli/bell peppers. And that is precisely what Piment d’Espelette peppers do – add a strong flavour without burning. Piment d’Espelette peppers originate from France, which has a tradition of harvesting the bell peppers and then hanging them up to dry in garlands on balconies and between the houses.
With their new collection, Søstrene Grene wants to set the scene for families to come together for a cosy weekend brunch or to celebrate a birthday, and for friends to spend an evening together exploring a variety of sharing dishes, while merrily conversing about anything and everything.
ALWAYS FIND TASTY DELICACIES AT SØSTRENE GRENE
The Food Category includes an innovative range of groceries, such as spices, dressings, jams, syrups, antipasti and pickled vegetables. You will always find tea, coffee and cocoa in our stores along with both healthy snacks and sweet treats made for ‘hygge’. Throughout the year, the sisters will also be presenting new seasonal food products, and they are now also launching products for sharing dishes, brunch and baking.
Store Locations: George’s Street Dublin 2, Dun Laoghaire Blanchardstown, Limerick, Cork and Athlone
For further information and photography please contact:
Mari O’Leary | Tara O’Driscoll @ O’Leary PR | 01-6789888
IMAGES FOR PRESS USE
You can already download images and a list of products with prices from the Dropbox:
We kindly ask that you refrain from sharing the images before Thursday 17 January 2019.
ABOUT SØSTRENE GRENE
Søstrene Grene was established in 1973, a Danish retail chain which, with more than 200 stores in 15 countries, seeks to embellish everyday life with aesthetic designs, creativity, joy and ‘hygge’. With a product range which comprises designs for home interiors, for festive events and for hobby activities and much more besides, and with new products being introduced weekly, and at prices that are no higher than they have to be, the family-owned company attaches importance to creating ever-changing store displays where customers can make good finds and where their creativity is stimulated. Read more about Søstrene Grene at www.sostrenegrene.com