Søstrene Grene welcomes its newest anniversary collection to celebrate 50 years in business, offering both nostalgic classics and trendy newcomers – mixed with inspiration from all over the world.
This year, Søstrene Grene is celebrating its 50-year anniversary, and even though half a century has gone by, much is still exactly as it was when the concept was created in 1973: Rooted in Danish design traditions, inspired by ideas from all over the world.
This milestone is celebrated with a marvellous anniversary collection which pays homage to the family business’ origins and history. With the headline ’A World To Explore’, this collection ties into Søstrene Grene’s well-known marketplace concept, which since 1973 has hailed the two adventurous and travelling sisters, Anna and Clara.
The anniversary collection offers takes on both nostalgic classics and trendy newcomer items. Here, the subdued Nordic colour scheme beautifully lives side by side with strong colours leading the mind to more warmer landscapes.
Mix and match the new products which include a brand-new selection of home décor in natural materials such as glass, stoneware, marble, and ceramics, colourful mugs with oversized handles, glass lamps with a swirl effect, colourful side tables along with wall shelves in stained wood and much more. With the anniversary collection, the sisters will also for the first time ever introduce a range of embroidered textiles such as placemats and napkins with cute motifs with a retro look. The collection also offers a larger selection of boxes covered in handmade paper and an elegant hand-folded lamp which will be available in three colours.
The anniversary collection ’A World to Explore’ will be available at all Søstrene Grene stores including George’s Street Dublin 2, Dun Laoghaire, Cork, Limerick, Belfast, Newry and Bangor and online (delivery to the Republic of Ireland only) from Thursday, 31 August 2023.
Discover a Scandinavian world of home décor, kitchenware, craft supplies, children’s décor and much more in the brand-new Irish webstore www.sostrenegrene.com/ie
IMAGES FOR PRESS
https://www.dropbox.com/sh/9oxec16zo6emos8/AACHAoVW_Sns7sqVJDcR3910a?dl=0
For further information and photography, please contact:
Suzanne Monks | Mari O’Leary @ O’Leary PR
suzannemonks@olearypr.ie | marioleary@olearypr.ie 01-678-9888
About Søstrene Grene
Søstrene Grene is a Danish retail chain which since 1973 has worked to bring beauty and joy to everyday lives through ever-changing aesthetic design made to create and support moments of ‘hygge’. This year, the family-owned company celebrates its 50-year anniversary. Søstrene Grene’s stores and webshops have achieved their popularity among customers for their assortment of Scandinavian interior design, kitchenware, furniture, craft supplies, party decorations, children’s décor and toys and many other product categories. The company is managed by the second generation after the founders from the headquarters in Aarhus, Denmark, while the stores are mainly run on a joint venture or franchise basis. The chain holds more than 260 stores across Europe as well as webshops in 11 markets.
Learn more about Søstrene Grene at sostrenegrene.com or on the press site here: https://press.sostrenegrene.com
